Top 10 AR Trends That Will Shape The Future Of Augmented Reality

As technology continues to evolve, augmented reality (AR) is swiftly establishing itself as a transformative force that will shape the future of how we interact with the digital world.

Written by TAFF Inc 28 Jul 2023

In recent years, Augmented Reality (AR) has emerged as a groundbreaking technology that blurs the line between the physical and digital worlds. By overlaying digital information onto the natural environment, AR has found its way into various industries, revolutionizing how we interact with technology and enhancing our daily experiences.

From gaming and healthcare to retail and marketing, AR has opened up a realm of possibilities that seemed straight out of science fiction just a few decades ago. In this blog, we will explore the top 10 AR trends that are set to shape the future of augmented Reality and propel it even further into our lives.

Top 10 Augmented Reality Trends

1. The Metaverse

The concept of the Metaverse has gained significant traction in recent years. It refers to an interconnected virtual reality space where users can interact with each other and digital objects in real time. Augmented Reality is a critical component of the Metaverse, enabling users to merge virtual elements into their physical surroundings. This technology can redefine social interactions, gaming experiences, and work environments. Imagine attending virtual meetings in your living room or playing AR-enhanced sports games with friends across the globe.

2. AR in Healthcare

Healthcare is one of the industries that has embraced AR wholeheartedly. AR is transforming how healthcare professionals work, from medical training to patient care. Surgeons can now use AR overlays during complex procedures to view critical information, such as patient vitals and scans, in real time without taking their eyes off the operation. Moreover, AR can aid medical education by providing immersive simulations that help students practice their skills and gain hands-on experience before dealing with actual patients.

3. AR Glasses

AR Glasses have been a highly anticipated tech innovation for years and are now becoming a reality. These smart glasses allow users to experience AR without needing handheld devices. Imagine walking down the street while receiving real-time navigation instructions, browsing the web, and interacting with digital objects—all displayed directly in your field of vision through AR glasses. As technology advances, AR glasses will likely become indispensable in various areas, from productivity and entertainment to accessibility and everyday tasks.

4. AR in Retail and Shopping

Augmented Reality transforms the retail industry by offering customers immersive and interactive shopping experiences. With AR, customers can virtually try on clothes and accessories, see how furniture looks in their homes before making a purchase, or even test makeup products on their faces—all from the comfort of their smartphones. This trend not only enhances the overall shopping experience but also reduces the rate of product returns as customers make more informed decisions.

5. Web-based Augmented Reality

Traditionally, AR experiences required users to download specific apps or software. However, web-based AR eliminates this barrier by enabling AR experiences directly through web browsers. This shift makes AR more accessible to a broader audience, as users can now access AR content without additional installations. This trend is expected to spur the development of diverse web-based AR applications, ranging from virtual try-ons to interactive storytelling.

6. AR with Artificial Intelligence

Integrating Augmented Reality with Artificial Intelligence (AI) is unlocking a new level of sophistication in AR applications. AI algorithms can analyze real-world environments, interpret user gestures and actions, and provide more personalized and contextually relevant AR content. For example, AR-powered language translation apps can use AI to understand the context of a conversation and offer more accurate translations, leading to seamless communication across language barriers.

7. AR-based Marketing

Augmented Reality is revolutionizing the way brands interact with their customers. AR-based marketing campaigns are becoming increasingly popular as they offer unique and engaging experiences. From interactive AR advertisements to gamified product promotions, AR allows brands to create memorable interactions that leave a lasting impact on consumers. This trend boosts brand awareness and helps gather valuable customer data and insights.

8. Mobile Augmented Reality

Mobile devices have been pivotal in popularizing AR technology among the masses. With most people owning smartphones, mobile AR has become the go-to platform for AR experiences. Whether it’s AR games like Pokémon GO or Snapchat’s AR filters, mobile AR has shown the world the potential of this technology. As smartphones continue to evolve, so will the capabilities of mobile AR, leading to more advanced and captivating AR applications.

9. AR in Manufacturing

AR is finding valuable use cases in the manufacturing industry by streamlining production processes, providing real-time information to workers, and assisting in quality control. AR-powered smart glasses can guide assembly line workers through complex tasks, display equipment maintenance instructions, and flag potential errors in real time. This trend is expected to improve efficiency, reduce errors, and enhance worker safety in manufacturing environments.

10. AR in Automotive Industries

AR is transforming the automotive industry by enhancing driver safety and the overall driving experience. Heads-up displays (HUDs) and AR-powered windshields can project essential information, such as navigation directions and vehicle diagnostics, directly onto the driver’s line of sight, reducing the need to take eyes off the road. Additionally, AR can assist in autonomous vehicle testing and training, making self-driving cars safer and more reliable.

These trends collectively herald a new era of augmented reality, where digital and physical worlds seamlessly converge, enriching our daily lives and revolutionizing industries. The potential of AR to transform communication, learning, entertainment, and productivity is immense, promising a future where technology dissolves barriers and enhances human experiences in unprecedented ways. Embracing these trends and pushing the boundaries of what AR can achieve will undoubtedly unlock a myriad of exciting opportunities for businesses, creators, and individuals alike.

Future of Augmented Reality with real examples

AR in Entertainment and Gaming

The future of AR gaming holds tremendous potential. We can expect to see even more immersive and interactive gaming experiences as AR technology advances. For instance, AR-based massively multiplayer online games (MMOGs) enable players to collaborate and explore virtual worlds in natural environments. Furthermore, advancements in AI could lead to NPCs (non-playable characters) behaving more realistically, making AR games feel even more lifelike. 

Games like “Pokemon GO” and “Harry Potter: Wizards Unite” use AR to blend virtual characters and objects into the real world, creating immersive and interactive gaming experiences.

Augmented Reality In Healthcare

AR will continue to revolutionize healthcare by introducing more precise and intuitive solutions. Surgeons can use AR during complex surgeries to overlay digital 3D models onto the patient’s body, providing real-time guidance and enhancing precision. This helps in reducing errors and improving patient outcomes. Here are some real-world examples of top brands utilizing AR in healthcare:

  • AccuVein: AccuVein’s AR technology helps healthcare professionals locate veins for blood draws and IV insertions. The device projects a map of the patient’s veins directly onto the skin, improving accuracy and reducing discomfort for patients.
  • Philips Healthcare: Philips has integrated AR technology into its “Azurion” image-guided therapy platform. Surgeons can use AR overlays during procedures, providing real-time, 3D visualizations and navigation, leading to more precise interventions.
  • Osso VR: Osso VR offers a surgical training platform that uses AR to simulate various procedures. Medical professionals can practice surgeries in a virtual environment, enhancing their skills and reducing the learning curve.
  • Stryker: Stryker’s AR platform, “Surgical Theater,” enables surgeons to plan and rehearse complex surgeries using patient-specific 3D models. This enhances preoperative planning and communication with patients and their families.
  • DAQRI (Now part of Unity Technologies): DAQRI’s AR smart helmets are used in healthcare to improve worker safety and efficiency. Medical technicians can access real-time data, patient information, and instructions hands-free during complex procedures.
  • EchoPixel: EchoPixel’s True 3D AR software allows physicians to interact with patient-specific anatomical models in a virtual environment. This aids in surgical planning and enhances the understanding of complex medical cases.
  • Microsoft HoloLens: Microsoft’s HoloLens AR headset has been used in medical education and training. Students can study detailed anatomical structures and practice procedures in a lifelike virtual environment.
  • Brainlab: Brainlab’s AR platform, “Mixed Reality Viewer,” allows surgeons to view medical images, such as MRI and CT scans, overlaid directly onto the patient during surgery. This improves precision and reduces the need for multiple image reviews.

Augmented Reality In eLearning

The future of eLearning could be heavily influenced by AR technology. AR can add a new dimension to online education by creating interactive and engaging learning experiences. Students could explore historical sites virtually, conduct virtual science experiments, or dissect virtual 3D models, enhancing their understanding and retention of complex subjects. AR will likely play a significant role in shaping the next generation of digital learning platforms.

Apps like “Anatomy 4D” allow students to explore the human body in 3D using AR. This makes learning more interactive and engaging, promoting a better understanding of complex concepts.

AR in Manufacturing and Maintenance

Industrial workers can use AR glasses or devices to access real-time instructions, schematics, and data while performing complex tasks, leading to increased efficiency and reduced errors.

  • Boeing: The aerospace giant Boeing uses AR in aircraft assembly and maintenance. Technicians wear AR glasses that display detailed assembly instructions and wire routing information. This speeds up the assembly process and ensures accurate installations.
  • General Electric (GE): GE has implemented AR in its wind turbine maintenance processes. Field technicians use AR glasses to access maintenance instructions, identify faulty components, and view real-time data from the turbines, simplifying complex repairs.
  • Siemens: Siemens utilizes AR in its manufacturing facilities to optimize production processes. AR visualizations guide workers through assembly tasks, reducing errors and improving efficiency.
  • Lockheed Martin: Lockheed Martin, a global aerospace and defense company, uses AR to aid technicians in assembling and maintaining complex defense equipment. AR overlays digital models and instructions directly onto physical components, making the process more efficient and precise.
  • Ford: The automotive manufacturer Ford utilizes AR in its assembly lines. AR guides workers through the assembly process, helping them identify correct parts and ensuring quality control.
  • Airbus: Airbus incorporates AR in aircraft design and maintenance. Engineers and technicians use AR tools to visualize and analyze aircraft components, leading to better designs and streamlined maintenance.
  • Caterpillar: Caterpillar, a leading construction equipment manufacturer, employs AR to train operators and technicians. AR-based simulations allow them to practice using heavy machinery safely and effectively.

AR in Tourism

AR has also made significant strides in the tourism industry, enhancing travelers’ experiences and bringing destinations to life in new and interactive ways. Here are some real-world examples of top brands using AR in tourism:

  • Marriott Hotels: Marriott launched the “VRoom Service” in some of its hotels, providing guests with in-room VR headsets that offer 360-degree virtual tours of popular travel destinations. Guests can virtually explore and experience different locations before planning their trips.
  • National Geographic: The renowned media brand National Geographic has an AR app called “National Geographic Explore,” which allows users to bring the world’s most iconic locations to their living rooms. Users can interact with virtual wildlife and learn about various destinations.
  • Google Maps: Google Maps introduced an AR feature called “Live View” that utilizes a smartphone’s camera to provide real-time AR navigation. It overlays virtual directions and markers on the real-world view, making it easier for tourists to navigate unfamiliar places.
  • Louvre Museum: The Louvre Museum in Paris offers an AR-powered app called “Louvre AR Tour.” Visitors can use the app to access additional information, interactive maps, and 3D models of exhibits, enriching their museum experience.
  • CityScape Dubai: CityScape Dubai is an AR app that allows tourists to explore and learn about famous landmarks in Dubai. The app provides historical information, 3D models, and augmented views of attractions like the Burj Khalifa and Palm Jumeirah.
  • Tourism Australia: The “Virtual Australia” app created by Tourism Australia enables users to experience the country’s diverse landscapes and wildlife through AR. Users can interact with virtual kangaroos, koalas, and iconic landmarks.
  • Singapore Airlines: Singapore Airlines developed an AR app that allows travelers to explore the interior of their aircraft virtually before booking their flights. Passengers can check out the cabins and seating arrangements to make informed decisions.
  • Disney Parks: Disney’s “Play Disney Parks” app enhances the theme park experience with AR-based games and interactive elements scattered throughout the parks. Visitors can unlock hidden content and engage with attractions in new ways.

These examples highlight how AR is already transforming industries and everyday experiences, and they are just the beginning.


Augmented Reality has come a long way since its inception, and its journey has been remarkable. With the rapid advancements in technology and the growing interest from various industries, AR is poised to shape the future of our digital experiences. From the inception of the Metaverse to the rise of AR-powered intelligent glasses, the potential of AR seems limitless. As AR integrates with AI, marketing, healthcare, and education, its impact on our lives will grow stronger.

The key to unlocking the full potential of AR lies in continued research, innovation, and collaboration between technology experts, businesses, and creative minds. The possibilities are vast, and as AR becomes more accessible, it will empower individuals and industries to redefine how we perceive and interact with the world around us.

As we eagerly await the future of Augmented Reality, let’s embrace its transformative power and keep our eyes open for the groundbreaking AR applications that will shape the world in ways we never imagined. If you’re interested in harnessing AR’s potential for your business or have any questions, contact us today.  Let’s explore how AR can revolutionize your interactions with technology and the world.

Written by TAFF Inc TAFF Inc is a global leader and the fastest growing next-generation IT services provider. We create customized digital solutions that help brands in transforming their vision into innovative digital experiences. With complete customer satisfaction in mind, we are extremely dedicated to developing apps that strictly meet the business requirements and catering a wide spectrum of projects.