The Impact of AR and VR Technologies in the Beauty Industry.

Introduction:

AR stands for augmented reality, which is generally present in almost every smartphone. Any user of a smartphone can easily get access to this augmented reality. It projects virtual pictures and characters through the phone’s camera. It is more efficient than VR as a gaming tool. On the other hand, VR means virtual reality, which is a computer-generated simulation that creates almost any visual that the user requires.

There are some differences between VR and AR, which are as follows:

1. VR is completely based on virtual reality, while AR uses real-world settings.
2. The users of VR control the settings by their system, whereas AR users control their presence in the real world.
3. AR can be easily accessed by smartphones while VR requires a specialized headset device.
4. VR only intensifies fictional reality, while AR enhances the real and virtual world.

So many jobs are available for people in the AR and VR industry. VR and AR technologies are used in computer science engineering. Some of the popular examples of the usage of VR technology are Google Cardboard and Gear VR. Examples of AR technologies are games like Pokemon Go or using different beauty filters on Snapchat. As the technologies are increasing, many experts predict that these technologies will become more advanced. The technologies of AR and VR are gaining importance in the beauty industry also. It helps the customers to experience the beauty effects on their faces. The customer will exactly get to know what they are buying and the effects of these products on their skin. This will reduce dissatisfaction among the customers, and it will also adversely benefit the beauty industry. Due to the usage of these technologies, the beauty brand value has increased by 32%. The main goal of the brands is to develop a trustworthy relationship with their clients. Virtual reality and Artificial intelligence will play a vital role in the emergence of the beauty industry.

Virtual Reality Makeup

With the help of a virtual reality makeup try-on, any customer can try different shades and products live to see the effects of the beauty products on their skin in a completely realistic way. This virtual try-on can easily be done, with the help of equipped smartphones, computers, and tablets. Because of the usage of this virtual reality makeup try-on, customer engagement has increased by around 80%.

Beauty Tech Innovation

In this field, any beauty company requires a high level of personalization of customers. Beauty tech refers to the intersection between technology and the beauty industry, which helps in tech innovations related to the beauty industry. In recent years, it has been found that beauty tech companies have grown steadily. Due to the rise of social media platforms and influencers, customers are given a wide range of brands. The emergence of beauty tech has led from digital skin analysis to a shade-matching foundation, which resulted in more personalized shopping. Beauty tech has gained its popularity which can be seen in the data.

Virtual Beauty Consultation

A virtual beauty consultation lets you guide your clients towards their beauty goals. This consultation is done via video call technology. The mode of communication via video call will be more efficient than an average phone call. You can easily guide your customer by seeing their skin or hair through video conferencing. The customer can freely discuss their concerns about their skin, and the therapist will analyze their current routine and give them new products, which will help them attain their skincare goals. The key to great consultation is comprehending the customer’s goals and matching their speculation. It is easy to do an online skin consultation. Any customer can do so by following the necessary procedure.

There are totally four stages of consultation.

1] Handling customer relationship management [CRM].
2] Analyzing the problem
3] Setting goals
4] Executing solutions and evaluating effectiveness.

Augmented Reality Beauty Tools

Augmented reality (AR) is specifically designed to add digital over real-world views with certain restrictions. Many beauty companies have expanded their augmented reality shopping features, allowing the customer to wear the products before buying. For example, any customer can virtually try the foundation and find the perfect shade that will suit their skin. These beauty tools can be used only by smartphones. The customers can easily customize the makeup power, swap between products, etc. Augmented reality is becoming one of the best forms of technology, which is very useful for the cosmetics industry. The users can easily try various shades of lipstick, blush, eyeshadow, and fake eyelashes. Snapchat is the most common augmented reality used for beauty tools virtually. With the assistance of augmented reality technology, the users of Snapchat experience digital elements in their real-world surroundings. Snapchat is the main and heavily integrated form of augmented reality.

Beauty Industry Tech

The beauty industry has always been on the verge of innovations and new technologies. Personalization and incorporation lie at the heart of beauty tech. Blockchain technology is the cosmetics supply chain that promotes transparency. Beauty tech is important because it helps the brands to provide a beauty experience by giving the customers to try the makeup products virtually. Due to this, it will make it easier for the experts to give personalized advice. The beauty industry is increasing by 4.64%, with a net worth of around $528.6 Billion in 2022. L’Oreal is one of the largest cosmetic-based companies in the world, which also launched several initiatives in its tech journey. They introduced AI and data analysis for more effective personalization.

Conclusion

Contact TAFF Inc. today to discuss your AR and VR project and embark on a journey toward digital transformation.

• Beauty Tech Innovation
• Virtual Beauty Consultation
• Virtual Reality Makeup