Ethics in UX: Balancing User’s Needs and Business Goals

We must know that developing products that are suitable for the User and satisfy them is not enough, but at the same time, we must focus on the organization’s growth.
This article will provide tips to balance the two key features of UX design: the user needs and the business goal. It also provides the difficulties faced by giving more importance to one and the outcomes of choosing one over the other.
It also gives a solution for simultaneously prioritizing business goals and User needs. It provides you with strategies through which the company can meet its business goals without abandoning user expectations.

SIGNIFICANCE OF USER NEEDS AND BUSINESS GOALS
User-friendly products are developed by meeting the User’s expectations and satisfying the customers by recognizing their requirements. An efficient product is built with a thorough understanding of the user needs and business goals. To make the product successful, experience plays a crucial role.

It provides a deep understanding of key features and the significance of user needs and business goals to develop an efficient project. It also provides insights into the consequences of balancing user needs and business goals.

Knowing your user Requirements
The initial step is to better understand user expectations and requirements through various techniques such as questionnaire sessions, meetings, user interviews, surveys, etc. User desires can be identified by analyzing the data.

Find the stakeholders who represent the target audience so that it might give you a clear understanding of the User’s goal and behavior. A user-friendly product can be developed through better experience, and this can achieved by collaborating with UX researchers. In this way, it will be easy to identify the user requirements.

Knowing your business goals
Knowing your company’s vision is the most significant aspect. Business objectives are met by developing a perfect product and understanding the organization’s motive. Gathering the user needs and organization goals will help you design a successful UX design product that balances user needs and company growth.

Conduct meetings with your project manager and product manager
They might provide you with insights into the organization’s business goals. If you work for a small start-up company, speaking with the CEO to gather their priorities is always best.

User’s needs and business goals stability
Set priority to design decisions concerning the significant User’s need and business goals, which satisfies both. A meeting must be conducted to discuss the strategic approach regarding balancing the business goals and user requirements. This discussion forum will discuss the best way to balance the User’s needs and business strategies.

It is considered one of the most essential aspects, and to produce a successful product, there must be consistency in testing. Continuous improvement is required for the design decision as it is a looping process in which it keeps on updating itself until a properly balanced outcome is obtained.

There will be chances of adjusting and sacrificing specific business goals, or the User needs to attain the balance between two aspects. A perfect and complete product that satisfies both can be obtained through this.

Impact on UX design by User’s requirements and business goals
The compromise must be fruitful, carefully considered, and adequate to serve the solution. Imagine how addressing the User’s needs and business goals could strife in UX design. What happens if the User needs a particular website to have the best browsing experience with uninterrupted Advertisements? But on the other hand, the business goal is to increase the bounce rate by displaying more ads. This way, it decreases the user experience and satisfaction. To balance this, they can limit the number of advertisements that are displayed, and they can also have ad-free subscriptions to have a better user experience.

Another lively example is Spotify, whose business goal is to upgrade it to premium paid versions. So that it increases the revenue rate; on the other hand, it reduces the user experience as they need access to it properly. To balance this, they can have ads-supported free features that can be accessed by displaying ads so that it can be suspended or limited free trials to make it balanced.

Step-by-step guide to balancing User’s needs and business goals
Here are the tips and steps to balance the User’s requirements and business goals:

Analyse the user requirements:
Have a thorough understanding of the User’s requirements, goals, and motives. Note it down every single need. Make sure that the design decisions meet the expectations of the User.

Prioritize design decisions:
Segregate the needs and goals into groups. Analyze the importance and set priority to every design decision.

Consistency in testing and looping designs:
The designs must be updated until it satisfies both. Constant testing and updating can balance it. Regular review and feedback sessions from the User can pave the way to move in the right direction.

Talk with Stakeholders:
It is better to talk with product managers, developers, and stakeholders regarding the modifications and updations so that they can review and give feedback to improve the product and balance it.

Be flexible:
You must be able to or willing to modify in certain places to gain the desired outcome, that is, to balance the business goals and the User’s needs.

Conclusion
A product that can balance the User’s needs and business goals is vital in UX design. There must be adjustments and constant alignment to produce a user-friendly product. Recognizing the user requirements and business goals is significant as it contributes to balancing and satisfying both the user needs and business goals. The consequences must be analyzed before following the tips. By following the information, you can develop a successful and complete project. Remember to get user feedback as a stepping stone for a successful project.

• Engaging with Corporate Goals
• Managing User Needs